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Beauty Products Fresh From the Source

FreshLev Glazman and Alina Roytberg launched Fresh in 1991 when they partnered up to create the perfect artisanal soap.  Their debut of the iconic Oval Soap Collection fueled their passion for creating products using natural ingredients like sugar, soy, and rice, in modern day beauty treatments. In 2000, Fresh partnered with luxury leader Louis Vuitton Moët Hennessy (LVMH) and gained access to years of experience and recognition in the luxury market as well as top research and development.  Fresh offers a full line of high quality lifestyle products such as fragrance, skincare, bodycare, makeup, haircare, and home.  Fresh has won many awards throughout the years from fashion and beauty publications like InStyle, Marie Claire, Allure, and more.  They are renown for their effective skincare, addictive fragrances, and sublime bodycare, all sold in artisanal packaging. 

Co-founder and Creative Director, Alina Roytberg, uses her talented visual sense to market the outside of Fresh products to match what is found on the inside.  Alina is inspired by literature, movies, travel, music, and fashion to match colors to sources like a wilting rose or a dream.  As for the Fresh Makeup line, her sensitivity to color and texture makes the Fresh Makeup palette both familiar and modern.  Lev Glazman, Co-founder and Director of Research and Development, is dedicated to keeping Fresh products at the top of the beauty industry.  He creates new products to accommodate lifestyle needs rather than relying on focus groups.  Blessed with an acute sense of smell, his gift for fragrance has resulted in an “ever-growing library of Fresh fragrances that can be worn alone or layered for a customized scent.

FreshIf you are only going to try one product from Fresh, it has to be the Brown Sugar Body Polish, the original, all-natural sugar exfoliant that combines real brown sugar crystals with nourishing, precious oils to create amazingly soft skin.  Launched in 1999, this was the first sugar exfoliant on the market and even today, other lines that have tried to duplicate it cannot surpass the transformative and radiant results of Fresh.  This sugar scrub polishes your body with its blend of four precious oils of evening primrose, sweet almond, apricot kernel, and jojoba, along with ginseng root extract and peppermint to revitalize skin cells.  Your skin will feel good and smell good as citrus oils brighten and tone the skin with its natural scent as this is paraben and fragrance free.  This generous 14.1 ounce (also available in 7 ounce) tub will last awhile and makes for a great universal gift. 

FreshThe perfect holiday gift that will please everyone is the Brown Sugar Escape Set, a $97 value that includes their bestsellers in the Brown Sugar collection, offering the ultimate at-home spa experience.  This holiday set includes the Brown Sugar Body Polish, Brown Sugar Body Cream, and Brown Sugar Oval Soap.  Lev recalls that as a child, his grandmother use to treat his wounds with sugar, a known natural antiseptic.  Years later, he and Alina found they shared this remedy in common as Alina’s grandmother also used sugar to heal cuts and scrapes.  Lev says, “Wanting to pass this highly effective ritual onto the world, we bottled our shared tradition, pioneering the use of sugar’s healing and humectant properties in the beauty industry.”  The Brown Sugar Body Cream is ultra-rich and hydrates the skin, restores suppleness, and maintains elasticity, leaving it silky smooth and velvety soft.  The shea butter nourishes the skin after using the brown sugar exfoliant, but absorbs quickly to avoid the greasy after touch.  Like the exfoliant scrub, this body cream is infused with an invigorating natural citrus scent.  Also included in the set is the Brown Sugar Oval Soap, an artisanal, triple-milled soap enriched with moisturizing shea butter and infused with an invigorating blend of citrus oils.  This carefully crafted soap offers a luxurious cleansing experience and each is hand-wrapped in ornate paper and topped with a semi-precious stone.

FreshFor age delay, Fresh offers some amazing products that work from within to naturally make your skin look younger and feel firmer.  We chose the Elixir Ancien as an Editor’s Pick because this sensual and rare nourishing face oil hand blended in a monastery in the Czech Republic will hydrate your skin and visibly reduce wrinkles and fine lines.  This is the most precious blend of pure oils and age-delay extracts to smooth fine lines and renew the complexion to return skin to its youthful radiance.  Oil therapy is a tradition used for centuries to Freshpurify, nourish, and treat dry skin conditions.  This 1.7 ounce bottle lasts awhile as you simply need to apply two drops from a dropper to massage onto your face. After applying this elixir oil, treat your face by finishing off with the Black Tea Age-Delay Cream, which is scientifically proven to reduce wrinkles, protect against pollution, prevent wrinkles, and reduce fine lines while firming and retexturizing the skin.  Made with collagen-boosting lychee, this advanced moisturizer also contains black tea to enhance luster.  This cream is proven to have a significant, long-term moisturizing effect up to 24 hours after initial application. 

FreshPucker up those lips for the mistletoe as the Sugar Rose Tinted Lip Treatment SPF 15 makes a great stocking stuffer.  All their popular sugar lip treatments are enriched with nourishing oils and hydrating butters, while this one offers just the right hint of rosy hue for your lips while softening and protecting.  The bright citrus flavor is infused with a hint of rose while natural oils are rich in moisturizing fatty acids and vitamin E.  This paraben-free lip treatment also has antioxidant polyphenols and vitamins A, C, and E to protect against wrinkles.  Sugar ensures long-lasting moisture that will work from within rather than simply create a glossy barrier like most petroleum based lip moisturizers.

FreshTreat those pores to a spa like facial mask with the Umbrian Clay Face Treatment.  We selected this for its natural essence and deep cleansing ability as Umbrian clay stimulates circulation and encourages cell turnover.  Made from Umbrian clay originating from the small Italian town of Nocera Umbra, this treatment is enhanced with lavender water and live leaf extracts.  This naturally-occurring clay has been used as a therapeutic treatment for centuries and is great for all skin types.  It can be used as a cleanser, mask or spot treatment.  So whether you want to use it as an everyday cleanser or a weekly mask, this is an essential in your beauty bin.  Today, both Lev and Alina are still closely involved in the development and design of every product to keep Fresh ahead of the curve.  Everything from artisanal soaps and body polishes to select fragrances and facial finds make great holiday gifts this winter season as well as year-round.  Fresh is sold worldwide and online at

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