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Life is Good is a brand featuring both basic and unique items such as T-shirts, sleepwear, and sportswear for both men and women, in addition to goods for pets, and other things like headgear, bags, jewelry, and cool gear. The very origins of this now $59 million company started back in1989 when two creative and passionate brothers, Bert and John Jacobs, began selling their T-shirts on the street of Boston. These brothers took the worthwhile risk of quitting their jobs as substitute teachers, and then plunged themselves into building something out of nothing. After years of sleeping in the back of a van, eating peanut butter and jelly sandwiches, and pounding on dormitory doors to sell their shirts, their efforts proved rewarding when they sold their first Life is Good T-shirt at a street fair in Boston in 1994.
Rocket. You can spot these signature icons throughout, and the great thing is that although REI and Dick’s Sporting Goods are large companies, they have an appreciation of carrying independent labels and supporting new and thriving businesses like Life is Good. Many mom and pop stores also carry Life is Good and even better, the Genuine Neighborhood Stores are a testament to their growing popularity. Basically, Genuine Neighborhood Stores are small stores throughout that began selling more and more Life is Good items, until that was all they sold in the end. This phenomenon has hit 26 stores in the country and continues to grow today.
making higher quality products rather than blowing out bigger. Life is Good always attracts a lot of outdoor activity customers. They also feel that the family unit is the most important because there are not too many messages that a whole family embraces. This company is genuinely altruistic because they hold annual charity campaigns such as the Pumpkin Festival in Boston (an attempt at breaking the Guinness World Record for the most lit pumpkins) and the Watermelon Festival (strong men throw watermelons). On top of that, Camp Sunshine in Maine is a beneficiary of theirs and again, focusing mainly on the family. Life is Good cares a lot about giving back to the community and people and continually upholds their belief in optimism.






