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Hokise Jewelry

Hokise Jewelry

Chic Simplicity Touched by Peace, Love and Happiness

Hokise JewelryTanya Oskanian, a young and talented designer in the heart of Los Angeles, has quickly become sought after.  She started hokise jewelry in 2009, designing primarily with solid 14k gold and diamonds in creating timeless treasures.  Designing with the intent for each piece to be a special memory for the wearer, “hokise jewelry is meant to be worn – and passed down.”  In just a short time, Tanya and her line have blossomed with success and been featured in top fashion publications including Angeleno, Los Angeles Confidential, Styleline and more.  Hokise jewelry has an intimate and feminine collection of necklaces, bracelets, and earrings that envelop chic simplicity.  Tanya named her line hokise because the word means “my love, my soul” in Armenian, which is her nationality.  hokise has an extremely deep meaning and Tanya cannot help but cringe when people butcher the pronunciation.  She says, “I don’t blame them, how should they know…but to set the record straight, its pronounced ho-keys.”  From personal experience, having a piece of hokise jewelry is a magical, special moment that will be forever captured in the memory of the wearer …for a lifetime and generations to come. 

Tanya graduated with a B.A. in Family Studies and Human Development from Ohio State University.  She wanted to become a social worker by profession but learned that she could always help others without the need to label it a “profession.”  Tanya’s inspiration to become a jewelry designer stems from her familial roots as both her grandfathers were designers.  Her grandfather on her mother’s side made the most beautiful silver pieces, trays, vases, candelabra’s, and pictures frames, which is all over the house.  And as fate would have it, her grandfather on her father’s side was a jewelry designer who had a little storefront Tanya would have loved to seen.  While his jewelry design was much different than hers, it was very beautiful.  Tanya launched her line starting with her Vintage Initial Necklace which was inspired by a “T” pendant her mother was given the day Tanya was born in 1976.  Her mother wore it everyday and then passed it down to her when she became a teenager.  Designed after that original pendant, Tanya wears her own personal 14k solid gold vintage initial “T” that she designed as it has become a part of her identity and who she is. 

Hokise JewelryJewelry trends may come and go, but time after time, the initial pendant is one style that will always remain classic and timeless.  The perfect union of gold and diamonds transforms this precious piece into a personal, intimate symbol for self or loved ones.  Tanya’s personal favorite from among her necklaces is everyone else’s favorite, the Vintage Initial Necklace.  She wanted to expand the reach to make it more accessible to customers so she started making it in silver in addition to the yellow, rose, and white gold options.  This necklace can be custom ordered in 14k solid gold directly off the hokise website ( in yellow, rose, or white gold and silver.  14k solid gold necklaces start at $1295 (18" chain) to $1375 (30" chain) while silver necklaces are $375(18" chain) - $395 (30" chain).  Custom engraving on the back of each pendant is also available for an additional $75.  Style maven, Rachel Zoe, is also a huge fan of hokise and featured this Vintage Initial Necklace in 14k solid gold on The Zoe Report in September 2011.  It started with Tanya’s good friend, who was working with Rachel Zoe on a project, giving Zoe an “S” Vintage Initial Necklace when Skylar was born.  Rachel liked it so much that she featured it on her show, which was a game changer because Tanya started getting orders from people all over.  Tanya adds, “It was a very exciting time as anything The Zoe Report recommends is incredible.” 

For the cost conscious, a 24k gold plated version of the Vintage Initial Necklace is available exclusively at Inventori for $375 for 18" and $395 for 30".  Inventori in Sherman Oaks, owned by celebrity and fashionista, Tori Spelling, has been incredibly supportive of hokise jewelry.  Tanya’s relationship with Tori all began with the amazing Beverly Hills boutique, The Lady and The Sailor.  While shopping there one day, Tori fell in love with the “T” Vintage Initial Necklace, purchased it and was seen wearing it all over town and in every picture and television show.  Since Tanya could tell she loved it so much, she sent Tori a “D” as a gift to layer it with her “T” for Tori and Dean, her husband.  A few months later, the store buyer at Inventori told Tanya they wanted to bring hokise jewelry into the store.  Tanya recalls, “That was a great day.  We’ve had a great time working together ever since.  Hokise has taken off at Inventori with high sales and Tanya is very pleased with its incredibly loyal clientele, which has a nice local feel to it.  In addition, hokise recently launched trunk shows at Bloomingdales in Santa Monica and Century City and have been doing well.  Be on the lookout at these locations as hokise will be doing additional trunk shows for the upcoming fall and the holidays.

Hokise JewelryNew for summer, Tanya loves her Peace, Love and Happiness Gold and Silk Bracelets because they cinch to the wrist like a watch and can be worn alone, mixed and matched with colors to bunch all the way up the wrist ($220).  These adjustable bracelets are made to fit a range of wrists from 5 1/2" - 8" as you simply pull from each end to make them tighter or looser.  Tanya loves playing around with these bracelets depending on how she feels that day.  While it is not easy, Tanya tries to maintain a theme of peace, love, and happiness in her life.  “I like to make pieces so people can layer them over the years.  Say you received the Love bracelet or necklace as a gift.  You’ll never forget who got it for you and you can add peace or happiness to it down the road,” Tanya says.  As for ideas for designs, they come to Tanya all the time.  If she becomes obsessed with it, she starts the designing process of that idea right away until she gets it right.  Tanya is the sole designer and loves working with some great manufacturers, whom unlike others, pay close attention to detail.  All pieces are manufactured locally in Los Angeles and available in yellow, rose, or white gold. 

Hokise JewelryHokise jewelry is unique and stands apart from other jewelry designs because the creations are in multiple languages.  Tanya finds it fun to design her reoccurring theme of peace, love and happiness in other languages, such as her “Pace/Peace” Reversible Necklace (pace meaning peace in Italian) and “Verite” Heart Necklace meaning truth in French.  She shares, “it is peace, love, and happiness in multiple languages to touch the hearts and minds of people everywhere.”  Kim Kardashian wears the original hokise Stamped Necklace.  Hokise jewelry has been worn by starlets in many hit television shows, such as Erica Dasher, wearing the Vintage Initial Necklace in Jane By Design.  Also, hokise adorned the beauties in Season 7 of Entourage, specifically Emmanuelle Chriqui with the Vintage Initial Necklace and Dania Ramirez layering the Verite Necklace and Raindrop Necklace.  “It was funny to see Ramirez in a scene with Jerry Ferrara wearing noting but my Verite necklace.  Talk about having your jewelry stand out,” Tanya exclaims. 

For Tanya, designing her pieces was the most fun part of starting hokise. The most challenging has been the persistence needed to get the line into stores and gain exposure, but she is very proud of how far it has come in such a short time.  She describes her style of jewelry as “simple and chic” and her favorite material to work with is 14k gold because it takes any piece to a timeless level.  In her collection, she sells the same Hokise Jewelryclassics such as the Vintage Initial Necklace and Bracelets with the Peace, Love and Happiness theme that is always in her line.  But she does make new designs each season along that theme.  In five years, Tanya hopes hokise will be part of the jewelry case at Bloomingdales.  Tanya believes in giving back and from time to time, hokise will donate a percentage of sales to a charity as she likes to help where she can.  Her most recent effort, hokise for Haiti, donated a portion of sales to support Haiti relief and recovery efforts through the Clinton Foundation.  They also run sample sales twice a year at 20-40% off things left in inventory from the previous six months. 

Tanya loves traveling and her all-time favorite destination is “Greece, Greece, and Greece!”  She loves Santorini with a passion for its turquoise water and white washed buildings, making it a total fantasy.  She jokingly adds, “I can’t believe a place like that even exists and I don’t live there!”  Her personal favorite jewelry designer is Gurhan.  Tanya’s perfect outfit would be Paige skinny jeans, black or natural leather Christian Louboutin’s, a Lady and the Sailor T-shirt in any color, topped off with her Vintage Initial Necklace hanging on a 30” chain.  In her free time, she enjoys taking spinning classes, hiking with her husband and spending as much time as possible in Malibu.

Own a piece of hokise jewelry for yourself or to pass down.  We expect many more timeless and inspiring pieces from Tanya Oskanian for hokise to come.


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