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Graze

Graze

Smarter Snacking Delivered

GrazeGraze is a healthy home-delivery snack service that has become all the rage in the U.S.  Mailed straight to your front door, the slim, sleek boxes contain four individually packaged and pre-portioned snacks.  From pure fruit, nuts, seeds, to wholesome treats, juicy dried fruits, tasty crackers and dips & dippers, their large variety of over 90 snacks means there is always something different for customers to try.  And there is such a thing as snacking with benefits!  Their in-house nutritionist works with the Taste Team to ensure every recipe has benefits from essential vitamins and minerals to a source of protein.  For only $6.49 a box (includes shipping), you can customize snacks to your liking or enjoy the element of surprise.  The frequency of delivery can be customized to weekly or every two weeks.  Having just launched in the U.S. in December 2013, Graze already has over 200,000 customers and continues to revolutionize the online snacking industry.     

GrazeGraze was founded in London in 2008 and five years later, began testing their products in the United States in 2013.  Anthony Fletcher is the CEO of Graze and holds a master’s degree in Chemistry from Oxford University.  He was always fascinated with innovative start-ups – especially with tech driven ones.  “I worked for five years at Innocent Drinks before the company was sold to Coca-Cola. Then I came across graze.com and just knew that I had to work for them.  I loved the idea and love to snack, so here I am,” he says.  The inspiration behind Graze came from the founders of Lovefilm, which is the European version of Netflix.  Founded in the United Kingdom, these seven friends took a fresh look at the established snacking industry and developed an innovative new model for snacking based on the use of technology.  For the health conscious, full nutritional info is available online, in addition to a nutritional info sheet included with each box of snacks.  

When it comes to snacking, I would rather munch on nuts and fruit instead of chips and candy.  With so many snacks to choose from, which is the most popular?  Their data shows that the combination of sweet and salty is very popular in the U.S. and therefore, Graze created new snacks to meet this need.  These snacks have performed very strongly, in addition to their Salted Fudge and Peanut Cookie (salted peanuts, fudge and mini chocolate cookies).  The company also has the capability to see local geographical preferences.  For example, San Francisco loves their Japanese Nori Crackers while Denver loves Vegetable Power (a vegetable protein packed mix of black pepper cashews, spicy chickpeas and edamame beans).  Fletcher’s personal favorite Graze item is currently the Chocolate Pecan Pie, as he says, “It feels like a real treat with a touch of chocolate fudge, chopped dates and pecan nuts but is also full of vitamins and minerals.” 

GrazeGraze is unique from other gourmet snack delivery companies, such as Nature Box, because they make all products themselves that cannot be purchased elsewhere.  Graze ships their snack boxes nationwide for only $6.49, including postage and customers can opt to get them delivered every week.  The boxes fit nicely in the mailbox and are even compact enough to be sent to the office.  Customers can choose between the Nibble Box (maximum variety with over 90 of the tastiest natural nibbles) or the Calorie Counter Box (low calorie snacking from over 50 wholesome snacks).  GrazeThe process of making the snacks starts with full time ingredient hunters that search for the best natural ingredients and specialist suppliers worldwide.  Graze only uses high quality ingredients that are then combined by their taste team and nutrition experts in Graze’s kitchens in New Jersey and London.  Graze is constantly evolving new flavors and trying different combinations.  They are considering introducing some particular flavors year-round.  We loved the Scrumptious Blueberry Swirl, comprised of blueberry yogurt raisins, raspberry infused cranberries, and blackcurrants.  Sweet and satisfying “nature’s candy” without artificial sweeteners. 

GrazeGraze has equal varieties of sweet and savory for diverse taste palates.  In their sweet category, grazers can choose from flapjacks, pure fruit, fruit and nut mixes, raw bars and more.  Fruit lovers will be excited to find that Graze has many pure fruit options.  Our favorite is the Triple Berry Smoothie, a mix of dried mini strawberries, blueberries, cranberries and chewy banana coins.  Other notable fruity choices are Jelly Doughnut (raspberry strings, cranberries, almond slices and vanilla sponge pieces) and Scandinavian Forest (blueberries, lingonberries, cherry infused raisins, and soft apple pieces).  Graze also has Grazeraw bars that are cold pressed and made with all natural ingredients without refined sugars or wheat.  Their newest addition is the Cocoa and Coconut Raw Bar, made with dates, oats and almond milk.   Graze is likewise known for their Flapjacks, the British name for oat-based granola bars.  With 6 varieties to choose from, you will likely want to try them all.  The Brownie Flapjack is a rustic rolled oat flapjack with brownie chunks and the Honeycomb Flapjack has honeycomb drizzled with chocolate. 

The company got its name because Fletcher liked the idea and concept of grazing when it came to snacking throughout the day and felt “Graze” would be an ideal name for the new company.  Graze has been expanding at lightning speed as they have grown from bedroom to international business in only six years.  Fletcher says “I don’t see any limits.   I look forward to entering more markets, developing more flavors and becoming a synonym for healthy snacking.”  The Graze website is simple and easy to navigate as it allows customers to rate their snack boxes and customize future deliveries.  With over 90 snacks, their intelligent algorithm carefully customizes your preferences with each snack box.  If there is a snack or ingredient you dislike, you can “trash” them so you avoid receiving them again.  For the daring, click on the “undiscovered foods” tab which shows snacks that have not yet been tried. 

Graze has a great selection of savory options for those with a salty instead of sweet tooth.  If you are a fan of popcorn, be sure to select and try their perfectly portioned popcorn bags in two satisfying flavors, Lightly Salted and Twist of Black Pepper.  Both have just the right amount of seasoning without Grazebeing overly buttery or salted.  We really enjoyed the Smoky Hotdog, made of mini mustard breadsticks, cheddar cheese croutons, and smoked cashews.  Seasoned well without being overpowering, this combination was a hit with the kids.   Also, the Brooklyn Bites with its blend of poppyseed pretzels, cheese cashews and roasted pumpkin seeds was quite satisfying and “hit the spot” with its blend of healthy nuts and carbohydrates. 

GrazeIf you are nuts about whole nuts, Graze has plenty of choices to please your mouth and fill your stomach.  Whole nuts are perfect to toss into your purse or backpack when on the go for that quick and healthy snack.  One of our all-time favorites and also a “nutritionist pick” is Nature’s Immunity Nuts, packed with two super nutrients of selenium and copper to keep your immune system in check from the roasted unsalted cashews, brazil nuts and raw pistachio kernals.  Those who like the classic salt and vinegar combination must try the Salt and Vinegar Nut Selection, a simple toss of salt and vinegar roasted peanuts and almonds.  Other notable mentions are the Sour Cream and Onion Cashews, made with roasted cashews, onion powder, salt, garlic powder, and dried chives, and the Chili and Lime Pistachios.  Seed grazers will also be pleased with Graze as they carry pure seeds or combination of fruits, nuts and seeds.  Fiery Seeds is a semi-spicy blend of roasted chili pumpkin and sunflower seeds that offer a slight kick while packed with protein, vitamins and minerals.  We also really liked the straightforward Seedsational, made with roasted pumpkin and sunflower seeds with soy sauce.

GrazeAside from providing thousands of people with tasty and healthy snacks, Graze is also out to change the world through charity.  Graze founded the Graze School of Farming in rural Uganda, where they teach the community how to grow, maintain, and then harvest fruit from their own orchards.  But the most amazing thing about the school is that it provides graduates with a sustainable source of income.  Fletcher says “Our customers can help contribute by simply enjoying the product and sharing with friends online.”  Graze.com ships boxes to U.S. addresses within the 48 continental states, but does not ship to Hawaii, Alaska, APOs, FPOs, or U.S. territory addresses at this time.  As Graze has just recently launched in the U.S., they are working hard to expand their delivery areas. 

All readers are welcome to try their FIRST box for FREE!  To take advantage of this amazing offer, visit www.graze.com/us and enter promo code TRCBOX.  Enjoy!

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