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Carousel Designs

Carousel Designs

Every Parents Dream: Designing Their Own Crib Bedding and Nursery

Carousel DesignsCarousel Designs has been on the forefront of baby bedding since their launch in 1998.  Started by two military West Point graduates, Jonathan Hartley and Allan Sicat, Carousel Designs is proud to offer baby bedding made exclusively in the United States.  For over 23 years, they have manufactured high quality baby bedding, toddler, twin and full/queen size bedding and nursery décor.  What started as a small family business has continued as a family tradition of ownership with Jonathan Hartley as the CEO along with his business partner and President, Allan Sicat.  They have enhanced their product offerings and introduced their innovative online design tool, the Nursery Designer®, which allows expectant parents to design and create their own virtual nursery online. Carousel Designs is proud to offer over 100 pre-designed and ready to order baby bedding collections in addition to more than 300 fabrics that expecting parents can use to create their personal one-of-a-kind crib bedding set. 

Both engineering majors from the United States Military Academy at West Point and former Army officers, Hartley and Sicat both have a talent for design as they designed bridges and buildings in studying for civil engineering.  For Hartley, he grew up with Carousel Designs and as a kid, spent summers and weekends working with his family in their factory.  As all their products are made in the United States, they stand behind their items and maintain the highest quality in providing parents the ultimate flexibility in designing their nursery.  Hartley shares, “Our turnaround times are the best in the industry because we do not outsource anything.”  Since Hartley and Sicat are both fathers of young kids, they are consumers as well as business owners.  A lot of their inspiration comes from their wives and in-house design staff.  One of their newest collections that will be using the blue and green giddy dot fabric that Hartley and his wife designed for their third baby boy will be appropriately named The Hank Collection.

Carousel DesignsSicat says, “We feel that our Nursery Designer® tool really sets us apart from other baby bedding companies because it gives moms and dads the ability to visualize and design the perfect nursery. Using our Nursery Designer®, customers can mix and match fabrics, change the color of the nursery walls, choose a crib finish and select their flooring to design a complete virtual nursery.”  With this easy and important tool, the sky is the limit.  As for their company name, Hartley’s parents were inspired by the variety that a carousel offered when they started the company back in 1988.  When hopping onto a carousel, there are so many riding options to choose from.  “I think that vision was kind of fortuitous … even today, when it comes to nursery décor, we feel like we have something to offer everyone,” Hartley shares.

Carousel DesignsIn using the Nursery Designer, parents have the freedom of selecting from various bumper options like ruffles, piping, decorative strips, and additional paneling.  For the bedskirt, it can be pleated or gathered, accented with a trim of your choice, and customized to be the standard length or longer.  This feature is beyond easy as all you do is select your fabric swatch of choice and drag it over the desired spot on the blank crib slate.  In a matter of minutes (or hours if you are creatively indecisive), you can have your nursery bedding masterpiece.  As we were graciously given the opportunity to custom create our own crib bedding, we selected the Pink and Lime Striped Fabric, with its classic and Carousel Designsclean array of pink, sage green, and white stripes as it was both modern yet girly.  We wanted something that would contrast but also compliment this lovely striped pattern and settled on the Candy Pink Dot Fabric because the playful white polka dots on the soft pink were the perfect companion.  The end result was absolutely perfect and better than we had imagined.  From firsthand experience, using the Nursery Designer with its virtual nursery was extremely helpful in visualizing how the bedding would look in person.

Carousel DesignsFor boys or those who want neutral bedding and decor, the Sage Chirp Crib Bedding is comprised of gold stripes and geometric square and dots in hues of rich brown and sage green.  As you can see, Carousel Designs also offers exclusive custom artwork and rug to coordinate with this fabulous collection.  In terms of style, Carousel Designs is Carousel Designsbest described as baby bedding that is contemporary and trend-setting.  With so many pre-designed collections to choose from and the unlimited custom design options available through the Nursery Designer®, customers almost always find exactly what they want for their nursery.  To pamper your little princess with her own pretty room, the Lilac Damask Crib Bedding is soft and delicate.  Made with rich satin in exquisite shades of lilac and soft sage green for the ultimate in femininity, who could resist? 

While Carousel Designs does sell to some retail stores, their primary selling channel is online through their website  In selling directly to the consumer, they are able to keep prices competitive and offer turnaround times among the best in the industry.  Carousel Designs has received a great deal of press in Hollywood as Laila Ali’s nursery was featured in People magazine with a custom version of the Love Bird Damask Bedding.  Country singer Josh Turner, actress Selma Blair and actor Ian Ziering are also owners of Carousel Designs crib bedding and nursery décor.  Looking towards the future, their goal is to make Carousel Designs a household name.  “We hope that when people think of baby bedding, they think of us,” Sicat says.  The collections constantly change based on industry trends and customer demands.  In closing, Hartley and Sicat both says, “Go Army, Beat Navy!”  Custom create your dream nursery with Carousel Designs at


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